Complete Sports 3

The Complete Sports website (completesports.com) and its accompanying mobile applications have established themselves as the leading sports news platform in Nigeria. Since its inception in November 2005, Complete Sports, published by Complete Communications Limited—which has been operational since 1984—has achieved the status of the most visited sports website in Nigeria, as noted in Global Business Insight's 2018/19 report.

Additional publications under this brand include the Complete Football magazine, launched in 1985, and International Soccer (i-Soccer), previously known as International Soccer Review since its founding in 1990.

Flagship

The Complete Sports website and mobile applications are continually evolving to satisfy the demands of an expanding audience that is increasingly knowledgeable about sports. The availability of both domestic and international editions reflects the ambition to create a pan-African sports news entity.

Focus

The core mission of Complete Sports revolves around delivering comprehensive sports news centered on Nigeria and highlighting the accomplishments of its athletes, particularly within the realm of football, both domestically and internationally.

Reach

While Complete Sports holds the title of the most favored indigenous sports news outlet in Nigeria, its readership extends across various countries and continents. Significant markets in Africa include South Africa, Ghana, and Kenya. In Europe, audiences are notably present in the United Kingdom, Germany, and France. Additionally, there is a substantial following in North America, particularly from the United States and Canada, along with a notable presence from India and Malaysia to the East.

Readership

The majority of the audience is male, with the predominant age groups being 25-34 and 35-44 years old. Females make up approximately 9% of the readership, primarily concentrated within the 25-34 age range.